Friday, Aug. 5th 2016
New Yorker: Seventy Years of Los Angeles #
It's amazing how much a city can change over time. Keep your eyes peeled for the "Cut Rate Drugs" sign.
Monday, Aug. 1st 2016
YETI Presents: Cosmo #
Even if you don't fly fish, I find it hard to believe you wouldn't enjoy this almost 8 minute short film.
Thursday, July 14th 2016
Refreshed MasterCard logo #
"Every day clients want to know what will it take to be the Nike swoosh," Bierut says. "They think that these logos are born like this on day one and of course they’re not. For any company that achieves that, it’s because they’ve made a long investment in the use of primary elements. The reason those things are rare is that it’s so easy and tempting to get bored and say, 'We’ve had it for five years it’s boring; let's change it.'"
Monday, May 23rd 2016
NASA: On the Typography of Flight Deck Documentation #
This PDF put out by NASA is an interesting read about the legibility and illegibility of certain typefaces and some of NASA's findings with typography.
NASA’s List of Design Recommendations
- Sans-serif fonts are usually more legible than fonts with serifs.
- Avoid using a font that has characters that are too similar to one another, as this will reduce the legibility of the print.
- Avoid using dot matrix print for critical flight-deck documentation.
- Long chunks of text should be set in lower case.
- If upper case is required, the first letter of the word should be made larger in order to enhance the legibility of the word.
- When specifying font height, or accessing graphs to determine the size of a lower-case character, the distinction between “x” height and overall size should be made.
- As a general recommendation, the “x” height of a font used for important flight-deck documentation should not be below 0.10 inch.
- The recommended height-to-width ratio of a font that is viewed in front of the observer is 5:3.
- The vertical spacing between lines should not be smaller than 25–33% of the overall size of the font.
- The horizontal spacing between characters should be 25% of the overall size and not less than one stroke width.
- Avoid using long strings of text set in italics.
- Use primarily one or two typefaces for emphasis.
- Use black characters over a white background for most cockpit documentation.
- Avoid using white characters over a black background in normal line operations. However, if this is desired:
- Use minimum amount of text.
- Use relatively large typesize.
- Use sans-serif to minimize the loss of legibility.
- Black over white or yellow are recommended for cockpit documentation.
- Avoid using black over dark red, green, and blue.
- Use anti-glare plastic to laminate documents.
- Ensure that the quality of the print and the paper is well above normal standards. Poor quality of the print will effect legibility and readability.
- The designer must assess the age groups of the pilots that will be using the documentation, and take a very conservative approach in assessing information obtained from graphs and data books.
Wednesday, April 20th 2016